Trulieve’s Onward line of cannabis-infused drinks has quickly become one of the most talked-about entrants in the booming THC beverage space. Positioned as a modern, alcohol-free alternative for social occasions, the brand reflects a broader shift among cannabis companies toward federally compliant, hemp-derived products that can reach consumers well beyond licensed dispensaries.
Launched in early 2025, Onward is marketed as a premium range of low-calorie, non-alcoholic cocktails made with naturally derived THC and CBD. Trulieve’s launch announcement highlights flavors like Blueberry Mojito, Italian Spritz, Passionfruit Martini, Peach Bellini, and Sea Salt Margarita, each designed to mirror familiar bar-menu favorites without the alcohol, hangover, or high sugar content. The drinks contain no artificial flavors, colors, or sweeteners and are crafted in the United States.
From a formulation standpoint, Onward sits firmly inside the Farm Bill-compliant hemp category. The beverages use hemp-derived cannabinoids and remain under the federal threshold of 0.3% delta-9 THC by dry weight, enabling online sales and distribution into dozens of U.S. states where traditional cannabis products are still unavailable. Trulieve describes Onward as a way for adults to “sip, socialize, and savor the moment” while staying within federal rules that govern hemp-based products.
Dosing is one of the brand’s key selling points. Onward cans are offered at multiple strength levels, typically ranging from about 3 to 10 milligrams of THC per serving, often balanced with CBD for a more controlled experience. According to the company’s consumer-facing materials, effects are usually felt in roughly 10 to 15 minutes, a significantly faster onset than traditional edibles thanks to beverage-based delivery and emulsification technology. That quicker onset makes it easier for consumers to pace themselves and decide whether to have a second drink.
Flavor innovation has been central to the Onward strategy. Alongside the original cocktail-inspired lineup, Trulieve has added new 10-milligram offerings such as Berry Smash, Cosmopolitan, Lemon Drop Martini, and Paloma, expanding the brand into bolder, more robust profiles. A separate but related line, Upward, layers the same THC-and-CBD backbone with natural caffeine sources such as green coffee beans and black tea, targeting consumers who want a functional, energy-style lift.
Distribution has grown rapidly alongside the flavor portfolio. Trulieve reports that Onward and its Upward counterpart are now available through major beverage retailers like ABC Fine Wine & Spirits and Total Wine & More in Florida, with additional reach in Illinois via regional distribution partners. Online ordering through DrinkOnward’s website extends access even further, allowing eligible adults in many states to have the products shipped directly where local regulations permit.
Onward also fits within a broader national trend toward hemp-derived THC drinks as an alternative to both alcohol and traditional cannabis consumption. Industry analysts note that hemp-based beverages allow brands to generate new revenue at a time when state-level cannabis expansion has slowed, while consumers gain a discreet, sessionable product that feels familiar in social settings.
Because these are intoxicating products, they are marketed strictly to adults 21 and over, with standard cautions around impaired driving, pregnancy, and overconsumption. For Trulieve, Onward has become a way to bridge the gap between cannabis culture, hospitality, and everyday occasions—offering a cocktail-style experience for people who want to raise a glass, skip the alcohol, and still feel a noticeable effect. Whether enjoyed at home, at parties, or alongside food, the drinks showcase how cannabis beverages are evolving.